Concept

The concept behind the inserts is connected to the essence of the show: revealing Anitta’s new artistic moment, where details, close-ups, and shootings visually translate her surrender to her spiritual side. Scenarios filled with nature, lights, and organic shapes, looks infused with ancestry, and photographs in which the combination of all these elements is captured and presented to the audience.

Typography

Typography comes in as a visual symbol of formation, evolution, and creation. It appears like a mist, revealing the names of the guests, songs, and cast, conveying a sense of balance and connection. Its introduction is light and subtle, elegant and calm.

Motion Look

Edits&Inserts

The idea for this part of the show was to create memories using images provided by the singer, telling the story of her life and body of work by interweaving personal moments with footage from the show recordings.

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