Shell Awards

Stage Visuals | Motion Design

I was responsible for the creative concept, art direction, motion design, and video editing of the “Vem pra Sami” commercial, developed as a motion-based TV commercial for the launch of the health tech startup Sami Saúde. The project creatively leveraged all available brand assets to clearly communicate the service’s value proposition and enhance audience understanding.

The campaign follows a strong creative direction that connects the brand’s technological innovation with visual and motion design elements, emphasizing the agility, efficiency, and modernity of Sami Saúde’s services in a format specifically designed for television advertising.