QoT | @quebrandootabu

QoT is a highly influential opinion-driven channel within the Brazilian social media landscape. Since late 2024, I’ve been part of the team as a multimedia designer, contributing to the page’s visual creation and actively suggesting topics that drive audience engagement.

It’s a rewarding project to be involved in, supported by a strong and collaborative creative team. Looking ahead to 2026, QoT’s visual identity continues to evolve. To mark a new commercial phase for the brand, we developed a visual language that connects with its broad audience and invites viewers to see reality from different perspectives: The Distortion of Reality.

The concept explores how multiple fragments of a whole can coexist within a single image, creating meaning through visual disruption and composition. Design becomes the core storytelling element, reinforcing QoT’s positioning and strengthening its connection with the market. This vision is at the heart of the new QoT visual identity.

creative concept