Aberje Award 2023

Internal Comms Awards

The Aberje Award recognizes great internal communication initiatives and sheds light on ideas that engage people and serve as great inspirations. In 2023, we submitted 5 cases: "Acting for Life," "Talk 360" "New Vale Intranet," "LGBTI+ Pride Celebration," and "Yammer at Vale."

We produced 5 videocases and 5 additional materials summarizing all projects in detail, including significant numbers, the involved team, budget, and timeline. The challenge was to produce the videocases in just 1 minute, and nothing more, but my team is so amazing and creative that we managed to tackle this challenge with maximum application of Agile methodology to this project. In a collective effort, we created all materials in collaboration with the client, in 10 intense days of teamwork.

Bright living room with modern inventory
Bright living room with modern inventory

Yammer at Vale

Vale is one of the largest mining companies in the world. Over the years, we have been committed to building communication aligned with our values and objectives: putting people at the center of our decisions. We stand out as a powerful protagonist in fostering connections across all sectors of the company and in promoting the engagement of all employees to strengthen our corporate culture through Yammer.

With communicative projects aligned with important causes, we have been able to mobilize our employees in favor of more sustainable mining and have driven purposeful communication with a positive impact.

Acting for Life

Safety has always been a fundamental and challenging priority in the mining industry. In the continuous pursuit of cultural transformation at Vale, we have committed to eliminating fatalities in our operations.

To emphasize the seriousness with which Vale approaches safety and to involve our employees in the commitment to changing mindset and behavior, we launched the "Acting for Life. I Commit" campaign in 2022. We hired a tool that instantly edits photos with the campaign's visual identity. Employees submitted photos with their hand on their heart - a universal gesture that was incorporated into the campaign. Our employees showed tremendous engagement and positioned themselves as agents for life.

LGBTI Pride Celebration

We work tirelessly to create an environment where all employees feel free to be authentic and true to themselves. Our mission is to make our company increasingly diverse, equitable, and inclusive, and to achieve this, we have adopted a central strategy: literacy.

We have developed actions and materials to assist our employees in learning about specific topics related to the LGBTI+ community. Through these campaigns, we promote literacy, encourage dialogue, and reinforce the importance of respect and managing consequences.

In 2022, our main objective was to promote literacy, focusing specifically on issues of microaggressions.

Vale's New Intranet

Vale's intranet is one of the main communication channels with our employees, where they can find systems, documents, and relevant information about the business. Our goal is to provide a more intuitive and seamless experience, making the intranet an ally in their daily routine, allowing them to easily access the information they need to perform their tasks with excellence. We carefully planned the creation of a communication campaign that engaged everyone, gathered their insights, and guided them in using the new features of the intranet.

Talk 360 Global Event

Since 2021, Vale has been undergoing a significant cultural transformation with the purpose of improving lives and shaping the future. Together. The company aims to be increasingly aligned with global trends, working to promote prosperity by transforming natural resources into essentials for people's lives.

This new phase needed to be reflected in the Talk 360, in how they were conceived and conducted. This shift, focusing on the human aspect, became more noticeable in the last three editions, each deserving special recognition in its own way.

To highlight Vale's global reach and the importance of international relations for the company's sustainable growth, a special edition of the meeting was also held in Canada in 2022, at the entrance of an underground mine.

Hi there! I'm Jota Sebah, a multidisciplinary creative passionate about visually storytelling and elevating brands through innovative design.

If you're seeking the expertise to develop art direction, motion design, and creative direction projects, I'm ready to collaborate with you and create something amazing!

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jsebah.motion@gmail.com

+55 11 989 304 762