FB Creative Shop
Social.Branding.Performance
I participated in branding activities, utilizing the Table Method (a Design Thinking exercise) to manage and execute 8-hour creative sprints. The goal was to adapt TV and OOH campaigns for social media, increasing campaign reach through derivatives and application in conversion funnels. This provided more traction for brands receiving exclusive consultancy from the brand for major media space buyers.
Amazon
I developed alongside the Creative Shop team the campaign extensions for Amazon's awareness campaign, aiming to increase platform visits using a TV campaign aired here in Brazil.
I'm created the motion design and art direction to the final video, with 3D assets from the client and art direction for the inserts.
Skol Beer
We collaborated with Skol to create a brand awareness feature for Brazilian Carnival. The idea was to develop a Facebook chatbot to assist revelers in easily finding their favorite carnival parties, arranging transportation with Uber, providing a calendar of carnival parties throughout the city, and other interactive features, including regional language tailored to each test market: São Paulo, Rio, Belo Horizonte, and Recife.
We designed the launch campaign, incorporating influencers, and I was responsible for the motion design of the campaign and art direction for some pieces featured in the video.
Skol GIFs
Hellmann's
To encourage food reuse and raise collective awareness about waste, the mayonnaise brand Hellmann's approached us to develop the campaign "À Sobra da Casa" (From Home's Leftovers). It was a challenge where some influencers created recipes using leftover food from the previous day.
It was a major campaign launched on Instagram, and I was responsible for the motion design, creating video inserts, vignettes with calls to action (CTA), and adaptations for different formats.
CeraVe, LoReal
For the launch of its new moisturizing cream, CeraVe, a brand of L'Oréal, reached out to us to create the product's social media campaign, featuring videos that follow a funnel strategy, with a quick presentation of the moisturizer's benefits, aimed at increasing conversion.
I was responsible for the motion design and art direction of the pieces, which were featured on Instagram's feed and stories.
Bloom Channel
Motion for internal TV circulation, showcasing the company's values to promote its principles and embed its culture within the employees.
Thats a short edition, the hole video have 1:30 min.
Hi there! I'm Jota Sebah, a multidisciplinary creative passionate about visually storytelling and elevating brands through innovative design.
If you're seeking the expertise to develop art direction, motion design, and creative direction projects, I'm ready to collaborate with you and create something amazing!
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contacts.
jsebah.motion@gmail.com
+55 11 989 304 762