Big Brother Brasil 2026

Generative AI Production
to Sponsored Parties

For Big Brother Brasil 26, I created the content for the garden LED walls during the sponsored parties of Sazón, Electrolux, iFood and TIM.

The LED walls are part of the show’s virtual set, so the content had to do more than put a brand on a screen. It had to work as an environment, give depth to the garden and surround the housemates throughout the party. To get there, I used generative AI to build full scenes that covered the entire LED area.

Each party started from the client’s brand elements: its colors, shapes, textures and visual world. I used them to set the mood the brand wanted to convey that night with the party and the housemates. The result was four distinct environments, each one clearly tied to its brand and all of them working as part of the show’s set.